The brand “sanchita” was launched in 2005 with the first flagship store at Leela Galleria. The brand gained recognition immediately and now is sold in 38 stores worldwide through showrooms in India, Milan, Paris and Düsseldorf. The brands primary market is womenswear and accessories and has recently expanded its collection to menswear.  Sanchita’s collections have graced the catwalks of Lakme Fashion Week (Mumbai), Colombo Fashion Week (Colombo, Sri Lanka) and the Wills Lifestyle India Fashion show (New Delhi). In 2007, she started her ‘sanchita for Villa Moda’ collaboration with Villa Moda Kuwait and Dubai. She has also worked on the project ‘sanchita for I love souk’ for the Al Sabha Art and Design Gallery in collaboration with Sheikh Majed Al Sabah, Jeff Koons and Damien Hirst.
     
The nomadic essence of the sanchita brand bows to modernity, skillfully fusing fashion and art into eclectic and original clothing concepts on a quest for a rare and natural beauty. The core ideology of the brand is “a modern nomad”. The distinguishing factor of the brand is the conceptual skill and the eclecticism it distils from the fashion-art relationship. Eye for craftsmanship, where decoration is an integral part of the clothing, enables her to design and produce work of timeless expression and an emotional bond. The contrasts of avant-garde and folk, natural vitality with a cosmopolitan feel have brought immediate attention to the brand.

The clothes are remixed and reordered to free the mind and body, the materials chosen for their textural sensuality, the decoration shaped into an eloquent narrative. Entering into a world of collectors and global travelers, a sophisticated nomad whose eye for craftsmanship and recherché quality lead her to choose pieces of timeless expression, interjected with playful and free-flowing elements. For a seductive and fragile yet strong woman who uses her femininity to dress more than her fantasy, desires and beauty, who looks to luxurious fabrics and surface