The sanchita brand captures the essence of the global traveller and the elegance of the collector on a quest for rare and natural beauty. Inspired by the "modern nomad", the brand's distinguishing factor, design concepts blend eclectic visual language with natural vitality to create versatile, easy-to-wear and original clothing and accessories. Clothes are remixed and reordered to free the mind and body, the materials chosen for their textural sensuality, the decoration shaped into an eloquent narrative. Contrasts of avant-garde and folk interspersed with playful and free-flowing elements give the collection a cosmopolitan feel, creating pieces of timeless expression with which the wearer forms an emotional bond.

For a seductive and fragile yet strong woman who uses her femininity to dress more than her fantasy, desires and beauty, who looks to luxurious fabrics and surface ornamentation as an integral and individual sign of her look.

The sanchita womenswear and accessories brand made its debut in 2005, when the first flagship store was inaugurated at the Leela Galleria, Bangalore, India. The distinctive style and decorative flair of the collection ensured it was an immediate hit with buyers and fashion-forward consumers alike. In 2010, the sanchita menswear collection launched to great success, earning Sanchita the "Most Creative Debutant Designer" award at the Van Heusen Men's India Fashion Week. sanchita is sold in roughly 38 stores worldwide through showrooms in India, Milan, Paris and Düsseldorf.

Sanchita Ajjampur was born in Mumbai and moved to Europe at the age of three. Educated in Vienna and the UK, she studied art in Paris and earned her Fashion degree at the Chambre Syndicale de la Haute Couture Parisienne. She went to Milan to specialise in fashion and industry at the Domus Academy, obtaining a Master's Degree in Fashion and Technology. Sanchita speaks and writes English, German, Italian and French, as well as colloquial Indian languages.

A workshop with Asha Sarabhai and Issey Miyake between her BA and Master's course enabled Sanchita to take her first steps in the world of fashion and gave her experience in studios in Ahmedabad, India and Tokyo, Japan. She also worked on Indian heritage textiles research projects under the guidance of Martand Singh and Pupul Jayakar.

She started working with Romeo Gigli in the early 1990s, designing Callaghan which was then produced by Zamasport in Novara, Italy. Sanchita is the Vice President of the Bangalore branch of the Indo-Italian Chamber of Commerce, where she acts as an important link between Italy and India for business and culture.

Sanchita has collaborated on industrial applied design projects for Alessi homeware, Swatch watches, Glas Design mirrors and Slamp lamps. She was the design consultant for a range of "apparel projection clothing images" for Milan's La Scala Opera House. She has also exhibited her "applied art" embellished works in Venice, Rome, New York and Chicago with the artists Arianna Caroli and the late John Drake Moore.

In 2007, she started her sanchita for Villa Moda collaboration with Villa Moda Kuwait and Dubai. She has also worked on the project sanchita for I love souk for the Al Sabha Art and Design Gallery in collaboration with Sheikh Majed Al Sabah, Jeff Koons and Damien Hirst.

Sanchita does her own research and development and has travelled the globe to study its ancient arts and crafts, especially India, where she learned about spinning, weaving, dyeing, finishing techniques and wooden-frame embroidery. In addition, she is a specialist in textiles and applied materials, which she also designs and patents.

Sanchita is synonymous with fine, high-quality materials, from the fabrics to the finishings. Natural and eco-friendly materials are tested for quality from lab dips and toxic-controlled finishings. Company policy ensures the ethical practices of labour laws, non-child labour and environment protection.

Van Heusen Men's Fashion Week
Chennai Fashion Week
IPL After Party Fashion Show
Who's Next Premiere Class Show
The Golden Chariot Train- Fashion Show
Lakme Fashion Week (Mumbai)
Colombo Fashion Week (Colombo, Sri Lanka)
Wills Lifestyle India Fashion Show (New Delhi)

"Under the Louvre" trade show in Paris organized by "Who's Next".

In 2009, Sanchita won two prestigious fashion accolades: the Cosmopolitan "Fun Fearless Female of Fashion (Best Women's Wear Designer)" award and "Best Designer Western Wear Prêt" of the Marie Claire Made in India Fashion Awards.

In 2010, Sanchita was voted the "Most Creative Debutant Designer "at the Van Heusen Men's India Fashion Week.

The participation in Tranoi fashion week in Paris, Whose Next fair in Paris and Premiere Classe accessory fair in Paris.  Sanchita also bagged the Jet Airways-BeYu award 2010

To continue to make clothes that make women feel desirable, quality pieces whose appeal gives them a powerful potential for commercial success. To add to my knowledge and experience, breaking down boundaries and taking India's traditions to the next level, moving it ahead in the competitive stakes to challenge the fashion world's best.